SEBC's Track Education and Continuing Educational (CEUs) Schedule of Events

 

Thursday, July 11

7:30 am – 9:30 am
Continuing Education $

CEU

“OSHA Residential Fall Protection”
This course presents the New OSHA Directive # STD 03-11-002 – Compliance Guidance for Residential Construction, (Enforcement date 6/16/2011). This directive cancels previous policy. Provider No. 0000916, Course# 0609133; CEUs: 2 Hours (Includes 1 hour of Workplace Safety and 1 hour of General)
Speaker: To Be Announced

 

8:00 am – 9:30 am

Track Education

Architecture/Design

“New, Fresh Designs that Buyers Crave”

In a recent survey, 75% of homeowners said they are willing to move but only for the right design. Buyers tell us they want to buy, but only new, fresh and engaging offerings in both product and process. Does this describe what you are offering right now? Knowing what to do next is the big design challenge. This program will explore the demographics and the design ideas that deliver to stay ahead of the curve and on top of the market.

Speaker: Deryl Patterson, AIA, BSB Design, Jacksonville, FL

Sales

“Buyers Vs. Sellers – Are you Ready?”

Do you think attracting, capturing and selling to customers become more complicated? Control of the information is a key selling factor in successful face-to-face selling. In fact, there’s an old sales axiom “Whoever controls the information controls the dialogue, and whoever controls the dialogue controls the sales process”. From 2000 to 2007 more and more buyer’s used the Internet to search for a home. Under normal market conditions this would have provided buyers with more power and control of the sales process; however, the unprecedented high demand for housing offset the loss of information control and allowed sellers to use buyer urgency as a tool to control the sales process. The collapse of the housing market quickly shifted the control of the sales process towards buyers. The dramatic changes in the market since 2007 complicated and permanently changed the sales and marketing environment within the building industry. This program will discuss how the sales and marketing environment has become more complicated and explain what homebuilders, vendors and suppliers must do to thrive in this new reality.

Speaker: Mike Blake, The Blake Group, TX

Marketing

“New Home Sales:  How to UNVEIL and MAGNIFY the CUSTOMER URGENCY!”

URGENCY is NOT Created!  There is an old school box called “Create Urgency” and today’s New Home Sales PROfessional must escape from it to be successful in the new marketplace.  Christine Hamilton shares a fresh perspective in the art of new home sales and a proactive mindset of now.  In this workshop, participants will learn what questions to ask to better understand the customer’s situation, their problems and the ensuing implications.  The best takeaway will be how to effectively lead and support your customers in moving forward with a “Yes” buying decision today!

Speaker: Christine Hamilton, CSP, CMP, New Home Sales Trainer, Sacramento, CA

Business Management (Program highlights 55+ Consumers)

“Downsizing America”

For the past 3 decades Americans have accumulated more possessions than in the previous 100 years! Much of this has to do with the phenomenal success of some 50 million baby boomers. In the past 18 months, this trend has dramatically changed. As these aging baby boomers hit retirement age there is a sudden and dramatic need to rid themselves of all of the years of accumulations. The impacts in many industries will be monumental and, having a fundamental understanding of the psychological, emotional and logistical realities of those faced with a major “downsize” is an essential part of managing the estates of our aging boomers.

Speaker: Jim Henderson, William C. Huff Companies, Naples, FL

Green Building and Sustainable Practices

“Marketing your High Performance Homes”

This seminar will focus on the effective marketing of Hi-Performance homes that might include:

-ESHP builder sales numbers that will inspire and how these builders market their Hi-Performance homes.

-Their reported cost to build vs. typical construction. (We have a builder in Palm Beach who reports that since he saves more than 50% in HVAC materials, building Hi-Performance homes to ESHP specs, cost less than his past code minimum homes!)

-Hi-Performance Homes can be built with products typically found in any builder supply store, with trades a builder's trades already possess.

-Actual home owner surveys resulting from our Research Partnership with the DOE.

-Actual energy bills reported in Energy Smart Home Plans, DOE case studies. (Not just HERS Index scores.)

-The effectiveness and impact of significantly lower Monthly Cost of Ownership of Hi-Performance homes.

-Discuss actual programs available that reward Hi-Performance builders, that adds right to their bottom line. (With Progress Energy's 4K incentive to builders whose homes score a 55 HERS or less, it's less expensive than building to minimum standards.)

-Discuss the obvious financial benefits in the consumption of half of the energy of a typical home, but the environmental benefit as well.

-There are 269 green programs in the US all are based on lower energy consumption, (HERS Index) so why are so many builders and even fewer home buyers, aware?

Speaker: Dave Jenkins, R&R Planning and Design/Energy Smart Home Plans, Bonita Springs, FL

10:00 am – 12:00 pm

Continuing Education $

CEU

“Improved Management Techniques”

The information attendees will learn at this event will help their companies in multiple ways. It will focus on employee and operational issues designed to optimize growth and efficiencies to positively impact a company’s bottom line.

The event will focus on the following questions that many construction company owners face.

- Are the business processes and methods used to manage your business locked in the minds of you and your employees?

- Are you using the best business tools to resolve issues or recognize opportunities for your company?

- Is your business growing or just struggling to stay the size it is?

- Are you satisfied with the current performance of your business or are there missed potential?

- If you were to sell your business today would it sell for the amount you expect?

Provider #0003208/8193 CILB: 0009697 (B), ECLB: 0007875 (B); CEUs: 2 Hours (Includes 1 hour of Business Practices and 1 hour of General)
Speaker: Dennis Harrelson, The Continuing Education Academy, Fort Myers, FL

 

10:00 am – 11:30 am

Track Education

Architecture/Design

“Cutting Edge Design Solutions for 2013”

This seminar will showcase many of the latest and greatest design solutions for 2013. The most relevant plans, elevations, details, and merchandising techniques will be shown in a fast-paced program that touches on every home type from production to high-end custom-designed homes. Every room in the house will be discussed, and topics will include kitchens, baths, bars, fireplaces, vanities, bedroom walls, ceiling details, thresholds, moldings and more. You’ll be sure to walk away with relevant design tips to use on your next project, so keep the sketchbooks handy!

Speaker(s): Mark Tremblay, Marc-Michaels Interior Design, Inc., Winter Park, FL; Rial Jones, Jones Clayton Construction, Inc., Orlando, FL; and Mitchell Kunik, AIA, LEED, NCARB, Affiniti Architects, Boca Raton, FL

Sales/Business Management

“POP! 30 Secrets to Building and Managing a Firecracker Sales Team”

This program focuses on how to build an exceptional, firecracker team of closers. What does it take to recruit and keep talent? How to interview, hire, fire, and motivate a top dream team that your competitors will want to steal every day!

Speaker(s): Kathie McDaniel, Highland Homes, Lakeland, FL; and Melinda Brody, Melinda Brody and Company, Orlando, FL

 Marketing

“50 Marketing Tactics”
In this segment, participants will hear from top agency professionals Kelly Bosetti of CEA Marketing and Robyn Bonaquist of B-Squared Advertising, veterans of building industry advertising and marketing. Their top 50 marketing tactics are designed to generate traffic for your target market using today’s latest marketing tactics including both digital and traditional advertising means.
Speaker(s): Robyn Bonaquist, B-Squared Advertising, Naples, FL; and Kelly Bosetti, MIRM, CMP, CSP, CEA Marketing Group, Clearwater, FL

Exhibit Hall ONLY – Noon – 3:00 pm

2:00 pm – 3:00 pm

Continuing Education $

CEU

(Program located on the Trade Show Floor in Demonstration Stage Arena)

“Workers Compensation”
This course is a general review of the workers’ compensation law including contractor/ subcontractor issues, job safety, duties and the responsibilities of the owner.
Provider No. 0000916, Course #0000135; CEU: 1 Hour (Includes 1 Hour of Workers Comp)
Speaker: Michelle Delaney, The Page Insurance Company, Deland, FL

3:00 pm – 4:30 pm

Track Education

Architecture/Design

“Recovery 2013: Design is the Key”

Showing what national, regional, and local builders are doing across the country as the market recovers; from finding new niche markets to rethinking their old plans and elevations.

Speaker: Don Evans, The Evans Group, Orlando, FL

Sales

“Characteristics of Top Performing Salespeople”

As a former top sales performer for a top 10 national homebuilder, I have a unique and personal insight into the “80/20 Rule” – 80% of sales are created from 20% of the sales staff. We would all agree the selling environment has changed! So how are top performers still selling homes? Top salespeople recognize the fundamentals have changed and have adapted their selling philosophy to meet the new challenges they face. This session will focus on the personal characteristics of top performing salespeople. Attendees will be able to use this information to improve hiring practices and evaluate training needs of existing sales staff. The session will also see the financial impact of hiring more “A” performers and improving the performance of “B” and “C” sales performers. The session will hold out time at the end of the program for a brief question and answer session.

Speaker: Mike Blake, The Blake Group, TX

Marketing

“10 Social and Digital Marketing Trends Impacting Consumer Buying Behavior”

Understanding technology and consumer behavior trends is important to any company. The increase in consumer mobility, localization and social media has dramatically altered the marketing landscape and will impact the future of your business. This session will discuss new mobile, on-line, website and social trends that will change the way you market your homes.

Speaker: Kelly Bosetti, MIRM, CMP, CSP, CEA Marketing Group, Clearwater, FL

Business Management

“Developing High Performance Teams”

High performance teams are more than a group of people working together to accomplish a common task. They share a common vision and purpose that inspires their performance. They feel accountable for their work. They solve problems, make decisions and act like full partners in the business. When you attend this program you will learn, from foremost experts in the field, how to create a team environment that results in outstanding performance.

Speaker: Robert Wicker, RedOak Training & Development, Tallahassee, FL

Green Building and Sustainable Practices

“Myth vs. Reality of Green Certification”

Of all the Green Certification programs available the USGBC LEED Certification has the reputation of being the hardest and most expensive to achieve! Learn how to achieve the elusive LEED Residential Certification easily and affordably. See how it fits in line with NAHB Green Certification and Florida Green Building Coalition residential certifications. This course will give an overview of LEED, NGBS, FGBC Residential certifications. We will discuss how to determine the best certification for a residential project and how to easily get the low hanging fruit (points). We will look at the ROI on a Green Certification and finally the myth vs. the reality of Green Certification.

Speaker: Drew Smith, LEED, AP, Two Trails, Sarasota, FL

Community Development, Codes and Construction (Program highlights 55+ Consumers)

“Post-Recession Resort and Retiree Buyers: What They Want and How to Target Them”

The longest recession in history changed how and why people buy homes. Though markets have bottomed and are coming back, understanding what the most profitable, cash rich, fast to upgrade, 50+ home buyers want is critical. They are most resourceful, confident and must be managed differently. With new insights from the national American Association of Retirement Communities Second Life Trends study and the Executive Summary compiled from the 2013 Ideal Resort & Retirement Expo attendees, you’ll learn what’s changed and how to engage and close home buyers today.

Speaker: Dave Robertson, RPI Media, Wilmington, NC

3:30 pm – 5:30 pm

Continuing Education$

CEU

“Advanced Mitigation Guidelines for Single Family Homes”
This course will provide the student with an understanding of the newly developed “Mitigation Guidelines for Single Family Residential Structures”.
Provider No. 0004764, Course #0608534; CEU: 1 Hour (Includes 1 Hour of Wind Mitigation a Methodologies and 1 Hour of Advanced Code OR General)
Speaker: To Be Announced

FRIDAY

7:30 am – 9:30 am

Continuing Education $

CEU

“Green Building Made Simple”
This class will explain the construction practices of green building, including energy efficiency, indoor air quality, resource efficiency, and material selections. Participants will learn how to build homes using green building guidelines; about new technologies and advanced construction materials; how to construct homes that use less energy and water and how to select materials that contribute to improved indoor air quality.
Provider No. 0000916, Course #0008612, CEUs: 2 Hours (Includes 2 hours of General)
Speaker: Drew Smith, LEED AP,  Two Trails, Sarasota, FL

(SPECIAL FSMC SALES ACADEMY DAY PROGRAM $69 per person)

8:00 am – 9:00 am

Sales Academy Day Program $

Opening Session: SALES LEADERSHIP BY THE NUMBERS

Is each and every member of your sales team selling at least 1 new home per week consistently? If not, this is the program for you. Learn the formula for success from the only Sales and Marketing Management Consultant and trainer who still walks in your shoes daily! If she can do this for multiple builders at one time, you can master this too for your team. You will learn how to stop majoring in the minors and focus only on those items that get your team the highest return on investment—SALES! And, best of all you will be able to do more with less time.  

Speaker: Kimberly Mackey, New Home Solutions, Tampa, FL

9:00 am – 10:00 am

Sales Academy Day Attendees ($): Choose from one of two programs in the Sales and Marketing Tracks

Sales Track

ENGAGE AND CONNECT 

1.Learn to develop a clear picture of your customer's “solution image.”

2.Demonstrate how your product fits that image.

3.Develop a strong connection to gain information to understand your buyer.

 Speaker: Bill Herring, The Herring Institute, Ft. Myers, FL

Marketing Track

$ECRETS OF SELLING MORE HOMES WITH FACEBOOK 

Tired of hearing about how “social media” and Facebook should be making you more money? Have absolutely no idea what everyone is talking about? Spending time in social media but not really seeing any results, or increased commissions? Well, that’s all about to change. If you are ready to make the move to increased leads, increased referrals and increased sales, this class is for you. (This session is not for the feeble) Come enjoy a lively discussion as Jared Weggeland describes his social media and online sales journey. A journey that has yielded great results and larger pay checks for his sales team!

Speaker: Jared Weggeland, Southern Homes, Lakeland, FL

8:00 am – 9:30 am

Track Education

Architecture/Design

“Model Home Merchandising for Today’s Changing Buyer”

Since the slowdown in 2008 there have been many changes in how today’s models are being merchandised. From color execution, home finishes to furniture styles we will discuss what the new buyers are responding to. You will learn how to merchandise for multiple demographics in a single model home park or if you are building a multiple model home park what techniques are being used to address each demographics’ needs. Now that floor plans are changing to accommodate multigenerational living merchandising becomes more critical to highlight these important features. We will expand by showing some examples of how today’s builders are thinking outside of the box in floor plan function. This well-rounded program will offer plenty of ideas to help build success on your next community.

Speaker(s): Kay Green, Kay Green Design, Inc., Orlando, FL; and Jerry Collin, Kay Green Design, Inc., Orlando, FL

 

Business Management

“Customer Service”

Leaders in today’s rapidly changing business world have determined that there is more to success than catchy advertising campaigns. Whether it is a business, a professional practice, a health care facility or a government agency, success comes to organizations that are dedicated to looking after their customers. Quality alone is not enough. High-performance organizations have realized that their proactive approach to employee skills development helps them leverage customer service as a strategic advantage.

(Good for local HBAs EOs)

Speaker: Robert Wicker, RedOak Training & Development, Tallahassee, FL

Green Building and Sustainable Practices

Full Price for Every Sale Every Time

Full price for new homes has little to do with costs plus margin. It has everything to do with your customers’ perception of the value you offer compared with your competitors. Proving your quality helps. Building Green helps. This seminar will provide the real answer.

Speakers: Bill Webb, Bill Webb, MIRM, LLC, Amelia Island, FL and Chris Kulp, CMP

Community Development, Codes and Construction

“OSHA Safety in the Residential/Home Building Industry”

This class will focus on the management of workplace safety and health for the residential construction industry. Information on how to develop and implement an effective safety and health management system will be presented and discussed along with OSHA’s Focus Four inspection emphasis, targeting hazards and violations associated with worker exposures to potential falls, struck-by, caught-in, and electrical hazards. Attendees will receive information on hazard recognition as well as how to control and prevent hazards likely to injure workers and disrupt construction activities, and ultimately drive up contractors’ costs. Information will also be provided on free resources available from USF Safety Florida Onsite Consultation Program to assist employers in ensuring safe work and a safe place of work is provided for all employees, and aligning their businesses with the requirements of the Occupational Safety and Health Act of 1970.

Speaker: Pat Stark, USF SafetyFlorida Consultation Program, Tampa, FL

 

10:00 am – 11:00 am

Sales Academy Day Attendees ($): Choose from one of two programs in the Sales and Marketing Tracks

Sales Track

NEW HOME SALES: MASTER THE CLOSE

“The New Generation” of New Home Sales Trainer, Master Salesperson and Closer, Christine Hamilton will demonstrate proven techniques to consistently close more sales today!

Hamilton has Real-world experience as a front-line New Home Sales Professional and VP Sales & Marketing for a national homebuilder.

Engaging and energetic, Hamilton leads by example in “How to be a more Effective Sales PROfessional and Closer.” This is a must attend workshop for everyone in the home building industry who wants to become a “KILLER CLOSER”.

Speaker: Christine Hamilton, $ales Power Solutions, Sacramento, CA

 

Marketing Track

GENERATIONAL MARKETING: DO IT AND GET MORE SALES
Your advertising dollars are precious. Get the most for your money by understanding the importance of and how to effectively target prospects through Generational Marketing. This comprehensive segment brought back by popular demand is led by Robyn Bonaquist, founder of B-Squared Advertising, and takes a hard look at the various generations you are likely targeting: Silent Generation, Baby Boomers, Generation X and Y. Discover what makes them tick, what turns them on (and off) and how the way you speak to them will translate into more sales. Plus, a fun look at “The Good, The Bad and The Ugly” in real estate and home building advertising.

Speaker: Robyn Bonaquist, B2 Advertising, Naples, FL

 

10:00 am – 12:00 pm

Continuing Education $

CEU

“Residential Energy Code for Compliance in the 2010 FBC-Energy”
The 2010 FBC-Energy is the first Florida energy code based on the International Energy Conservation Code. The IECC contains many of the same requirements found in the previous Florida code, but are listed and organized in a different manner. Additionally, there are many new provisions as well as Florida provisions that migrated as part of the consolidation. This course reviews the Residential changes and updates to allow Florida Builders to comply with this code better.
Provider No. 0000916, Course# 0609761; CEUs: 2 Hours (Includes 2 hours of General)
Speaker: Arlene Stewart, ARS Consulting, Gainesville, FL

 

Track Education

Architecture/Design/Green Building and Sustainable Practices

“2013 Home Design – Emerging Needs and Must-Haves to Sell to Today’s Buyers”

Today’s home designs are smarter – and must appeal to new types of buyers. Floor Plan layouts, buyer preferences, lifestyle needs and exterior elevations across many buyer demographics like Gen Y , Gen X, Boomers – and  including the escalating  demands of single women buyers – all factor into home designs that lead the competition. Learn the latest trends in Architecture, Interiors, Kitchens and Baths and Exterior Living Spaces that respond to consumer preferences with functional floor plans, design features that sell and innovative new ideas that appeal to today’s buyers.

Speakers: Tony Weremeichik, CPBD, AIBD, CGP, Canin Associates, Orlando, FL and Nadine Avola, Canin Associates, Orlando, FL

Business Management/Community Development, Codes and Construction

“Get Paid for Your Time – Estimating, Bidding and Pre-Construction”

Increased government regulations, more challenging designs, more complicated construction methods, green building practices and an overwhelming selection of products from which to choose create considerably more time to get a project from an idea to actual construction. Most professionals think all of the work in the pre-construction phase (commonly referred to as estimating) is done complimentary and the payoff occurs once construction starts. Too often builders and remodelers give away their time to homeowners and to projects that never make it off the ground or even to the drawing board. This course is about getting paid for your time every step of the way and feeling comfortable doing it - professionals will learn that having a process in place not only brings in revenue before construction but it also gives their company credibility and creates a good business relationship with consumers.

Speaker: Marion McGrath, REMODology, LLC, Winter Park, FL

Green Building and Sustainable Practices

“What Makes the New Southern Home Green?”

The New Southern Home is a real-world laboratory demonstrating best builder practices, concepts, materials, designs, energy efficiency, green building and construction techniques. Stop by to learn about products, processes and strategies that can be replicated or adapted for housing built anywhere and in any price range. This official show home of the SEBC is produced and sponsored by the Florida Home Builders Association. Ultimately, the mission of the New Southern Home is two-fold: to celebrate innovative and creative architecture, building and interior design, and to educate. Industry suppliers and community members will all join forces in support of the project. Drew Smith of Two Trails Green Building Consulting and Nathan Cross of NWC Construction will highlight and discuss the green features in the project and how you can easily implement these into projects of all costs.

Speaker(s): Drew Smith, LEED, AP, Two Trails, Sarasota, FL; and Nathan Cross, NWC Construction, Inc., Orlando, FL

 

11:00 am – 1:00 pm

Sales Academy Day: Sales Rally and Luncheon Program $

WHAT DOESN'T KILL YOU MAKES YOU STRONGER

You've survived and NOW it’s time to CASH IN and turn your resilience into dollars. Main event, powerhouse speakers John Palumbo and Roland Nairnsay take the stage and go way beyond the basic fundamentals of New Home Sales. Learn how to connect emotionally with your customers, discover proven closing and follow up strategies, and uncover the hidden secrets used by today’s sales masters to start making the BIG money NOW.

Speakers: John Palumbo, MIRM, CSP, The Sterling Group, Jacksonville, FL & Roland Nairnsay, CSP of Miami, FL

 

Exhibit Hall ONLY – Noon – 3:00 pm

2:00 pm – 3:00 pm

Continuing Education $

CEU

(Program located on the Trade Show Floor in Demonstration Stage Arena)
“Florida Laws and Rules”
This course will provide the students with an understanding of the “Laws and Rules for all classes of Contractors and Building Department Personnel” that exist within the Florida Statutes and Rules of the Department of Business and Professional Regulation.
Provider No. 0000916, Course#0608296; CEUs: 1 Hour (Includes 1 hour of Laws and Rules)
Speaker: To Be Announced

 

3:00 pm – 4:00 pm

Sales Academy Day: Q&A with your Sales Academy Speakers ($)

After a brief visit to the show floor re-join your group and have a lively Q&A session with all of the Sales Academy Speakers along with a coffee and dessert break. During your visit to Expo Hall, take part in the FSMC’s Scavenger Hunt and bring back your completed forms to enter to win one of many prizes during the dessert reception and Q&A.

 

3:00 pm – 4:30 pm

Track Education

Architecture/Design

90 Design Ideas in 90 Minutes

This is a fast-paced program, featuring industry-leading architects, designers and planners who will share easy-to-implement design ideas that you can use to update elevations, renew floor plans, attract customers, animate streetscapes and develop dynamic neighborhoods. Using a wide array of drawings and photos, ten speakers will showcase the latest design trends, products and strategies to capture your buyers' attention and make the sale. Speakers: TBD

Speaker: Stephanie Henley, Beasley and Henley Interior Design, Winter Park, FL

Sales

Grow Your Business with Email and Social Media: Simple Marketing Strategies for Small Business

This workshop is designed to give small business and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media. Topics include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your message and offers.

We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time and money. Participants will leave with a workbook full of ideas for timing hteir messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.

This class is best suited for the beginners in online marketing. We will touch on Facebook, LinkedIn, Twitter and other social media, using images for high impact and cover the importance of mobile-friendly content.

Speaker: Ken Countess, The Countess Group,

Marketing

“The Role of the Brand Ambassador and How to Get Them to Engage”

From realtors and current home owners to potential home buyers, the power packed session will teach attendees how to create customers for life. This program will showcase vivid examples of home builders who have been successful in the area of self-service information and will show you how to get your customers creating and sharing content about your homes to help you sell more.

Speaker: Kelly Bosetti, MIRM, CMP, CSP, CEA Marketing Group, Clearwater, FL

 

3:30 pm – 5:30 pm

Continuing Education $

CEU

“Understanding Building Science for Builders”

This course is designed to help builders understand the nuances of building science that impact the quality of their construction. The purpose is to help reduce callbacks, liability and moisture issues through a thorough examination of the way nature affects the home. This course will overview the basic purposes of our homes, a brief history of how building has evolved and how the green and energy efficiency movement is impacting building. This course will overview all the components of both the envelope and the major equipment systems in the home. There will be some comparisons of methods of building based on the pure science apart from sales propaganda.
Provider No. 0000916, Course#TBD; CEUs: 2 Hour (Includes 2 hours of General)
Speaker : Scott Ranck, Energy Rater I, Florida Public Utilities Company

Saturday

7:30 am – 9:30 am
Continuing Education$

CEU plus Home Inspectors Track

“Advanced Mitigation Guidelines for Single Family Homes”
This course will provide the student with an understanding of the newly developed “Mitigation Guidelines for Single Family Residential Structures”.
Provider No. 0004764, Course #0608534; CEU: 1 Hour (Includes 1 Hour of Wind Mitigation a Methodologies and 1 Hour of Advanced Code OR General)
Speaker: To Be Announced

9:30-10:30 Home Inspector Testing $

 

8:00 am – 9:30 am

Track Education

Sales/Marketing

Supercharging Facebook & Email marketing for Small Business, non-Profits and Entrepreneurs

If you’re like most business owners, finding innovative, cost-effective ways to stay ahead of your competition are always on your mind.

You want to get the maximum exposure out of your marketing efforts without breaking your budget. Join us for an informative, fast-moving seminar on the Power of Email Marketing and Facebook Marketing, the best tools available for small businesses today and relied upon millions of businesses across the country.

You’ll learn how to integrate email marketing with one of the most powerful social media tools – quickly and easily.

Speaker: Ken Countress, The Countress Group

Business Management

“Professionalism – It is for Everyone”

This seminar will include how appearance, communication and body language can indicate each individual’s approach to their profession. It will provide your participants the opportunity to learn that as a professional their effectiveness is determined by their level of dedication to the job, their attitude, what goals they have for the future (personal and professional). This presentation will guide them in determining what changes they must incorporate in their lives to propel them to the level of professionalism that is expected of them in their job and that they desire.The importance for you and your staff to be top level in their approach to their profession is certainly well understood. It is important for everyone to have a positive attitude and be a team player.

In this seminar your participants will learn:

•  Real meaning of professionalism and why it works.
• Communication skills, how to make them better
• Characteristics and attributes of a professional
• How attitude and appearance make a difference
• Meaning of being a Team Member
• Skills to gain and maintain life balance

Speaker: Margaret Martin, Martin & Associates, Clearwater, FL

Community Development, Codes and Construction

“Safety in Construction”

This course addresses construction safety issues and laws important to the contractor. Goals of safety programs will be identified and achieving OSHA compliance will be explained. Reducing costs to contractors by incorporating proper safety programs will be examined.

Speaker: Carmen Ciricillo, Carmen Ciricillo the Construction Comic, Sarasota, FL

10:00 am – 11:00 am

Architecture /Design

Four Great Reasons How 30 Minutes Can Help You Sell More Homes

Did you know there is a new approach to marketing model homes and that return on emotion always leads to return on investment? In 90 minutes, our highly experienced team of professionals can provide an exciting visual, educational, interactive and trend-forward demonstration that will help builders sell more homes! What a builder’s sales staff knows about trends and lifestyle could help close the next sale. Our program visually introduces family experiences which sells homes and will help educate builders on how to move people from dreaming to purchasing a new home – teach is the new sell!

This unique program leverages industry experience, design talents and trend expertise to introduce such specifics as:

1. 1. COLOR EXPERTISE – Buying groups react differently to color. Our color research is the most comprehensive in the industry and the latest color palettes are targeted to a builder’s demographic, not personal taste.
2. 2.GENERATIONAL EXPERTISE – We have teamed with generational experts for uncompromised knowledge of potential buyers that is then demonstrated in how a builder should merchandise a model home from Gen NOW to Zoomers.
3. 3.CONSUMER EXPERTISE – We know that the decision maker in 9 out of 10 home purchases is the woman and we are experts in demonstrating what women want in their retail experience of purchasing a home!
4. 4.RETAIL EXPERTISE – Our program demonstrates how to create emotional retail environments that act as a “silent salesperson,” keeping the potential buyer engaged in the model home longer. Plus, we will share the latest trends information from all the recent industry trade shows that will give a builder’s design center and sales people confidence to promote and sell what is “in” and, most importantly, that they don’t promote what is “out.”

Speakers: Joe Duffus, BUILDERS DESIGN, Gaithersburg MD and Jessica Sauble, Director of Design, Trends Expert

10:00 am – 11:00 am

Continuing Education $

CEU

“Business Planning for the Future”
Planning your business for the future starts now. Companies without a solid fundamental construction estimating and accounting connection are missing a way of tying production and profits together. Today’s Business owners and contractors needs to embrace the financial tools available to them and hold employees accountable. Attendees will learn the fundamentals of construction estimating and cost accounting. By understanding how these two essential tools work together, action can be taken to train personnel and improve the businesses bottom line. Provider No. 0003208/8193, Course# 0008553; ECLB #0007382 CEUs: 1 Hour (Includes 1 hour of Business Practices)

Speaker: The Continuing Education Academy, Fort Myers, FL

 

Home Inspector Track CEU program

Infrared for Home Inspectors

FABI Provider: TBA Course #0000196

11 am – Noon

Continuing Education $

CEU

“Active and Passive Radon Construction Principles and Practices” (CEU)

This course will provide the students with an understanding of the “Active and Passive Radon Construction Principles and Practices” that exist within the Florida Statutes, Rules of the Department of Health and the Florida Building Code for all classes of Contractors and Building Department Personnel.

Speaker: Dave Carter, Consulting Engineers, LLC, Winter Haven, FL

FHBA Provider: Course Number (CEUs)

10:00 am – 12:00 pm

Track Education

Architecture/Design/Community Planning (Program highlights 55+ Consumers)

“Global Home Design, It’s Not a Niche, It’s a Mindset.”

This session will be about the $82.5 billion spent on housing in 2012 in the US by the international market.  It will discuss who these buyers are? What their differences in housing styles and plans are? What they are looking for? The session will have visual components with sample architectural plans and product photos. 

Speaker: Susan P. Berry, ASID, CPBD, Classical Home Design, Inc., Maitland, FL

Sales/Marketing

“Every Contractor Can Use the Internet to Generate Profits”

This presentation will focus on increasing internet visibility and using online marketing to generate sales. From how website designs can help create consumer interest that results in sales, to search engine optimization (SEO) which is the process of organically generating valuable traffic to a website. He will discuss how certain searches will result in sales where others do not. This seminar will also explain how to generate new business by creating a presence in the internet away from the company website through online PR, internet news syndication and social media. Learn how to use the various social media platforms as a marketing tool, such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and Google +. And, get advice on how to be effective in the sharing of information and the best way to connect with a target audience.

Speaker: Chuck Nelms, Strategic Media, Inc., Clearwater, FL

Business Management

“The Power of Persuasion”

Every day we face the challenge of persuading others to do what we want, but what makes people say yes to our requests? Persuasion is not just an art, it’s a science, and there are proven techniques for moving people in your direction. Topics in this workshop include how to: help people make quick, non-analytics decisions, effectively communicate with prospects, clients and family, create change by using intentional influence, and get people to say “YES”

Speaker: Robert Wicker, RedOak Training & Development, Tallahassee, FL

11:00 am – 12:00 pm

Continuing Education $

CEU

“Jobsite Safety”
This course explains the OSHA regulations for the residential and light commercial builder.
Provider No. 0000916, Course# 0000151; CEUs: 1 Hour (Includes 1 hour of Work Place Safety)
Speaker:  Joan Spencer, U.S. Department of Labor – OSHA, Deland, FL

Home Inspector Track-CEU

Professional Practice

FABI Provider: TBA – Course #0000198 (I hour of General Education includes Professional Practice)

 

12:30 pm – 1:30 pm

Continuing Education $

CEU

(Program located on the Trade Show Floor in Demonstration Stage Arena)
“Workers Compensation”
This course is a general review of the workers’ compensation law including contractor/ subcontractor issues, job safety, duties and the responsibilities of the owner.
Provider No. 0000916, Course #0000135; CEU: 1 Hour (Includes 1 Hour of Workers Comp)
Speaker: Michelle Delaney, The Page Insurance Company, Deland, FL

 

2:00 pm – 4:00 pm

Continuing Education $

CEU

“Legislative Update”
This course will review the most recent changes in Florida regulations affecting the residential construction industry and discuss current legislative bills, thus enhancing both the business competency and technical ability of participants.
Provider No. 0000916, Course# 0000153; CEUs: 1 Hour (Includes 1 hour of Business Practices)
Speaker: Doug Buck, Florida Home Builders Association, Tallahassee, FL

 

2:30 pm – 4:30 pm

Continuing Education $

CEU

“Everything You Need to Know to Deal with DBPR”
This course will explain what jurisdiction the Department of Business and Professional Regulation has over construction contractors and the professional responsibilities of construction contractors. Information on the disciplinary process, unlicensed activity, and the Florida Homeowners Construction Recovery Fund will be provided.
Provider No. 0000916, Course# 0008614; CEUs: 2 Hours (Includes 2 hours of Business Practices)
Speaker: To Be Announced