Learn Build Grow

Reserve Your Exhibit Space TODAY!

SEBC 2014
EXPO: JULY 24-25
LEARN.BUILD.GROW.

Florida Deaprtment of Business Professional RegulationBuilding a Safer Florida, Inc       2013-fl-health clr

 

Exhibit Space Sales Open For the 36th Annual SEBC


sebc-2014The largest building industry trade show in the South -- the Southeast Building Conference (SEBC)- has opened exhibit space sales for its 2014 show set for July 24-26 in the West Building, Halls A4 and B1, of the Orange County Convention Center in Orlando.


SEBC 2014 will attract more than 3,500 builders, contractors and remodelers from around the Southeast.


Uniquely, the SEBC is the ONLY building industry trade show presented in the Southeast United States in 2014, making it a lock to capture a large regional audience of qualified purchasers of building industry products and services.


Sponsored by the Florida Home Builders Association, SEBC has a 36-year tradition of bringing builders and suppliers together under one roof. We offer many opportunities for networking, building your brand, and building your client base.

Reach your core audience by exhibiting at the SEBC. Our marketing efforts promote to home building professionals from AL, AR, FL, GA, LA, MS, NC, SC, TN, TX and VA as well as the Eastern Caribbean.

For more information. Contact Lynne Edwards at 800-261-9447 ext 109 or ledwards@fhba.com

 

Florida Home Builders AssociationFlorida Home Builders Association
Southeast Building Conference, 201 E Park Ave, Tallahassee, FL, 32301 Contact Toll Free: 800/261-9447 * 850/224-4316

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Exhibiting at the SEBC
Exhibiting at the SEBC

LEARN. BUILD. GROW.

For 36 years the SEBC has been the number one regional trade show for creating Face-to-Face business building opportunities in the Southeast. Builders, Remodelers, developers, architects, general contractors, trades professionals, manufacturers and suppliers all converge in Orlando during the SEBC to talk housing.

Be there to meet and greet with these leading business decision-makers.

EXPO: July 24-25, 2014 - Conference: July 23-26, 2014 * Orange County Convention Center * Orlando - West Hall A4-B1

Now more than ever before housing professionals are looking for ways to stand out among their peers. Exhibiting offers you the ability to showcase your latest products and techniques. Expositions offer you face-to-face opportunities with existing clients and potential new clients.

SEBC is sponsored by the Florida Home Builders Association; a building industry trade organization comprised of home builders, remodelers, trades professionals, business professionals, general contractors, architects and designers, and is located in Tallahassee, FL.

Facts on Reasons to Exhibit

  • 45% of attendees develop an emotional connection with a brand after interacting with it at a trade show
  • 63% of sales and marketing managers agree or strongly agree that exhibitions assist in gaining/regaining market share.
  • To identify a potential customer at an exhibition the average cost is $96; to identify a prospect by means other than a trade show the average cost is $443.
  • The cost of making a first face-to-face contact with a potential customer through an exhibition lead is $96 compared to $1039 without.
  • On average, an organization saves $914 per new customer by closing a sales call with a lead from an exhibition versus by non-exhibition means.
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Attending What is the SEBC?

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For 36 years the SEBC has offered business-building opportunities and an opportunity to make personal connections with leading industry professionals throughout its three day conference and expo. SEBC is and continues to be the place where the building industry comes together to learn and to network. Our educational programs target the core issues driving businesses today. Choose from a variety of educational options, including continuing education (CEUs) and sessions that cover six important construction-related subject tracks and specialized pre-conference intensives on multi-family, residential and commercial construction, green building, Hurricane Mitigation and techniques, energy-efficient design, sustainability and leadership.


Visit the Virtual Floor Plan site for more details on who our 2013 exhibitors were and to send an email message to a past exhibitor or Click Here for the current list of 2014 Exhibitors, the Floor plan and to download a current Exhibition Reservation Contract. 

2013 floor plan nov 2
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LEARN: Track Education and CEU Schedule of Events

 

 

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Create a plan and schedule your time at the SEBC by using the Show Planner. Add your classes and schedule visits to the Exhibits by Clicking Here.

 

SEBC Schedule of Educational Session, Special Events and FHBA Committees and Meetings

Sponsored by

 

 bonded builders logo

Note: SEBC offers 3 major intensive professional education programs and 45 educational sessions throughout the 3 day conference within seven tracks:

  • Architecture/Design
  • Business Management
  • Continuing Education (CEUs) $
  • Community Development/Codes and Construction
  • Green Building and Sustainable Practices
  • Sales
  • Marketing

$ Designates programs that require a paid fee or a 1, 2, 3 Day Registration Badge.


Wednesday, July 10

8:30 am – 4:00 pm            S329
Energy & Environmental Building Alliance (EEBA) $

“Houses That Work – New Construction”
Learn how the complex changes in home design, building materials, mechanical systems, appliances, code compliance and consumer lifestyles and expectations make every builder, supplier, and trade contractor’s job more demanding.  The session will address critical home performance elements that exist as a system and are part of energy efficient homes.  The fundamentals of building science - air, heat and moisture flow – will be outlined and applied to help participants make better choices with respect to construction materials and methods, and how they are applied to create high performance homes.

2:00 pm – 4:00 pm            Salon 6 (Rosen Centre)

FHBA Meetings

FHBI Board of Directors Meeting

 

Thursday, July 11              Show Hours: 11:00 am – 6:00 pm

 

7:30 am – 9:30 am            S230-D
Continuing Education $

“OSHA Residential Fall Protection”
This course presents the New OSHA Directive # STD 03-11-002 – Compliance Guidance for Residential Construction, (Enforcement date 6/16/2011). This directive cancels previous policy. Provider No. 0000916, Course# 0609133; CEUs: 2 Hours (Includes 1 hour of Workplace Safety and 1 hour of General)
Speaker: Jack Glenn, Florida Home Builders Association, Tallahassee, FL

 

8:00 am – 9:30 am            S320-E

Architecture/Design

“New, Fresh Designs that Buyers Crave”

In a recent survey, 75% of homeowners said they are willing to move but only for the right design. Buyers tell us they want to buy, but only new, fresh and engaging offerings in both product and process. Does this describe what you are offering right now? Knowing what to do next is the big design challenge. This program will explore the demographics and the design ideas that deliver to stay ahead of the curve and on top of the market.

Speaker: Deryl Patterson, AIA, BSB Design, Jacksonville, FL

 

8:00 am – 9:30 am            S320-F

Business Management (Program highlights 55+ Consumers)

“Downsizing America”

For the past 3 decades Americans have accumulated more possessions than in the previous 100 years! Much of this has to do with the phenomenal success of some 50 million baby boomers. In the past 18 months, this trend has dramatically changed. As these aging baby boomers hit retirement age there is a sudden and dramatic need to rid themselves of all of the years of accumulations.

Speaker: Jim Henderson, William C. Huff Companies, Naples, FL

 

8:00 am – 9:30 am            S320-H

Green Building and Sustainable Practices

“Myth vs. Reality of Green Certification”

Of all the Green Certification programs available the USGBC LEED Certification has the reputation of being the hardest and most expensive to achieve! Learn how to achieve the elusive LEED Residential Certification easily and affordably. See how it fits in line with NAHB Green Certification and Florida Green Building Coalition residential certifications. This course will give an overview of LEED, NGBS, FGBC Residential certifications. We will discuss how to determine the best certification for a residential project and how to easily get the low hanging fruit (points).

Speaker: Drew Smith, LEED, AP, Two Trails, Sarasota, FL


8:00 am – 9:30 am            S330-B

Marketing

“New Home Sales:  How to UNVEIL and MAGNIFY the CUSTOMER URGENCY!”

URGENCY is NOT Created!  There is an old school box called “Create Urgency” and today’s New Home Sales PROfessional must escape from it to be successful in the new marketplace.  Christine Hamilton shares a fresh perspective in the art of new home sales and a proactive mindset of now.  In this workshop, participants will learn what questions to ask to better understand the customer’s situation, their problems and the ensuing implications.

Speaker: Christine Hamilton, CSP, CMP, New Home Sales Trainer, Sacramento, CA


8:00 am – 9:30 am            S330-A

Sales

“Buyers Vs. Sellers – Are You Ready?”

Do you think attracting, capturing and selling to customers become more complicated? Control of the information is a key selling factor in successful face-to-face selling. In Fact, there’s an old sales axiom “Whoever controls the information controls the dialogue, and whoever controls the dialogue controls the sales process.”

Speaker: Mike Blake, The Blake Group, Grand Saline, TX; and Chad Bria, BDX, Austin, TX

 

8:30 am – 4:00 pm            S329
Energy & Environmental Building Alliance (EEBA) $

“Selling High Performance Homes”
Empower homebuyers to make informed decisions with EEBA’s popular Selling High Performance Homes session focused on communicating the value, usability and importance of high performance and energy efficient homes.  This presentation applies proven sales techniques to the task of helping attendees educate homebuyers on the technical features of energy efficiency and building science.

 

9:00 am – 11:00 am          S322

FHBA Meetings

Finance Committee


10:00 am – 11:30 am        S320-E

Architecture/Design

“Cutting Edge Design Solutions for 2013”

This seminar will showcase many of the latest and greatest design solutions for 2013. The most relevant plans, elevations, details, and merchandising techniques will be shown in a fast-paced program that touches on every home type from production to high-end custom-designed homes. Every room in the house will be discussed, and topics will include kitchens, baths, bars, fireplaces, vanities, bedroom walls, ceiling details, thresholds, moldings and more.

Speaker(s): Mark Tremblay, Marc-Michaels Interior Design, Inc., Winter Park, FL; Rial Jones, Jones Clayton Construction, Inc., Orlando, FL; and Mitchell Kunik, AIA, LEED, NCARB, Affiniti Architects, Boca Raton, FL

10:00 am – 11:30 am        S320-H

Green Building and Sustainable Practices

“Marketing your High Performance Homes”

This seminar will focus on how builders and developers can more effectively market and sell Hi-Performance Homes. This information will answer questions such as:

  • What is a true “Hi-Performance” Home? How much more costly and trouble are they to build? What is the difference between a GREEN HOME and a Hi-Performance Home?
  • What real and unique benefits do home builders promote Hi-Performance homes to potential home buyers? How you can use these unique benefits to set yourself apart from other builders in your area.
  • Actual home builder examples of the process and recent success that has been achieved by building Hi- Performance Homes.
  • How a Hi-Performance builder may receive rebates and incentives by local utility companies, municipalities, and the government that improve their bottom line.

Speaker: Dave Jenkins, Energy Smart Home Plans, Bonita Springs, FL


 

Thursday, July 11              Show Hours: 11:00 am – 6:00 pm

10:00 am – 11:30 am        S330-B

Marketing

“25 Marketing Tactics”
In this segment, participants will hear from top agency professionals Kelly Bosetti of CEA Marketing and Robyn Bonaquist of B-Squared Advertising, veterans of building industry advertising and marketing. Their top 25 marketing tactics are designed to generate traffic for your target market using today’s latest marketing tactics including both digital and traditional advertising means.

Speaker(s): Robyn Bonaquist, B-Squared Advertising, Naples, FL; and briaBosetti, MIRM, CMP, CSP, CEA Marketing Group, Clearwater, FL

 

10:00 am – 11:30 am        S330-A

Sales/Business Management

“POP! 30 Secrets to Building and Managing a Firecracker Sales Team”

This program focuses on how to build an exceptional, firecracker team of closers. What does it take to recruit and keep talent? How to interview, hire, fire, and motivate a top dream team that your competitors will want to steal every day!

Speaker(s): Kathie McDaniel, Highland Homes, Lakeland, FL; and Melinda Brody, Melinda Brody and Company, Orlando, FL

 

10:00 am – 12:00 pm       S230-D

Continuing Education $

“Improved Management Techniques”

The information attendees will learn at this event will help their companies in multiple ways. It will focus on employee and operational issues designed to optimize growth and efficiencies to positively impact a company’s bottom line. The event will focus on questions that many construction company owners face: for example: are the business processes and methods used to manage your business locked in the minds of you and your employees?

Provider #0003208/8193 CILB: 0009697 (B), ECLB: 0007875 (B); CEUs: 2 Hours (Includes 1 hour of Business Practices and 1 hour of General)
Speaker: Dennis Harrelson, The Continuing Education Academy, Fort Myers, FL


11:00 am – 12:00 pm       S322

FHBA Meetings

Membership Committee

11:00 am – 12:00 pm       S320-G

FHBA Meetings

Non-Dues Revenue Committee

11:00 am – 12:00 pm       S330-C

FHBA Meetings

Green Building/Remodelers Councils

11:00 am – 12:00 pm       S330-D

FHBA Meetings

Nominating Committee

 

12:00 pm – 3:00 pm         Show Floor

Designated Show Floor Hours – Visit the Exhibit Hall to meet with our vendors

 

2:00 pm – 3:00 pm            Show Floor

Continuing Education $

(Program located on the Trade Show Floor in Demonstration Stage Arena)

“Workers Compensation”
This course is a general review of the workers’ compensation law including contractor/ subcontractor issues, job safety, duties and the responsibilities of the owner.

Provider No. 0000916, Course #0000135; CEU: 1 Hour (Includes 1 Hour of Workers Comp)
Speaker: Michelle Delaney, The Page Insurance Company, Deland, FL

 

2:00 pm - 5:00 pm           S320-H

 

Green Building, Energy Efficiency and Sustainable Practices

 

Energy Professionals Forum – How Deregulating Energy Ratings will affect Florida’s Housing Market?

 

Confused on what is going on with HERS?  Perplexed about how BPI fits in now?  Wonder how it happened?   We’ll tackle these questions and more!  What should raters ask when deciding on a provider?  What should providers know about doing business in Florida?  How does the repeal affect energy code calcs and other FBC provisions? Who’s in charge and what are they going to do now?  What’s up with commercial? Who else might be affected by this change?

 

Forum will also feature table displays with energy efficient products, services and organizations
Moderator: Douglas Buck, FHBA, Tallahassee

 

Speakers: Arlene Stewart, AZS  Consulting, Gainesville; Drew Smith, Two Trails Inc., Bradenton; Roxanne Greeson, Southeast Energy Efficiency Alliance, Atlanta, GA. Additional speakers and panels TBA

3:00 pm – 4:00 pm            S322

FHBA Meetings

Sales & Marketing Council Board of Trustees

3:00 pm – 4:30 pm            S330-C

FHBA Meetings

Future Builders of America Board of Directors

 

3:00 pm – 4:30 pm            S320-E

Architecture/Design

“Recovery 2013: Design is the Key”

Showing what the national, regional, and local builders are doing across the country as the market recovers; from finding new niche markets to rethinking their old plans and elevations. A quick-paced diverse program showing a multitude of designs for every market segment from the new 20', 24' and 25' wide Single Family to Custom Homes, from simple to build Multi-Family to the Amenities that buyers are demanding in today's communities.  Don't miss this presentation of the latest trends of the Recovery 2013!

Speaker: Don Evans, AIA, The Evans Group, Orlando, FL


3:00 pm – 4:30 pm            S320-F

Business Management

“Developing High Performance Teams”

High Performance Teams are different. High Performance Teams share a vision that inspires performance. Team members feel accountable for their work; they solve problems, and take responsibility for their actions. Topics in this workshop include: fundamentals of high performance teams; roles and responsibilities; effective meetings; customer focus; managing the process; and setting goals and keeping score.

Attendees will leave this program knowing what “team” really means and how to make them work.

Speaker: Robert Wicker, RedOak Training & Development, Tallahassee, FL


3:00 pm – 4:30 pm            S320-G

Community Development, Codes and Construction (Program highlights 55+ Consumers)

“Post-Recession Resort and Retiree Buyers: What They Want and How to Target Them”

The longest recession in history changed how and why people buy homes. Though markets have bottomed and are coming back, understanding what the most profitable, cash rich, fast to upgrade, 50+ home buyers want is critical. They are most resourceful, confident and must be managed differently. With new insights from the national American Association of Retirement Communities Second Life Trends study and the Executive Summary compiled from the 2013 Ideal Resort & Retirement Expo attendees, you’ll learn what’s changed and how to engage and close home buyers today.

Speaker: Dave Robertson, RPI Media, Wilmington, NC


3:00 pm – 4:30 pm            S330-B

Marketing

“10 Social and Digital Marketing Trends Impacting Consumer Buying Behavior”

Understanding technology and consumer behavior trends is important to any company. The increase in consumer mobility, localization and social media has dramatically altered the marketing landscape and will impact the future of your business. This session will discuss new mobile, on-line, website and social trends that will change the way you market your homes.

Speaker: Kelly Bosetti, MIRM, CMP, CSP, CEA Marketing Group, Clearwater, FL

 

3:00 pm – 4:30 pm            S330-A

Sales

“Characteristics of Top Performing Salespeople”

As a former top sales performer for a top 10 national homebuilder, I have unique and personal insight into the “80/20 Rule” – 80% of sales are created from 20% of the sales staff. We would all agree the selling environment has changed! So how are top performers still selling homes? Top salespeople recognize the fundamentals have changed and have adapted their selling philosophy to meet the new challenges they face. This session will focus on the personal characteristics of top performing salespeople.

Speaker: Mike Blake, The Blake Group, Grand Saline, TX


3:30 pm – 5:30 pm            S230-D

Continuing Education $

“Advanced Mitigation Guidelines for Single Family Homes”
This course will provide the student with an understanding of the newly developed “Mitigation Guidelines for Single Family Residential Structures.”

Provider No. 0004764, Course #0608534; CEU: 2 Hours (Includes 1 Hour of Wind Mitigation a Methodologies and 1 Hour of Advanced Code OR General)
Speaker: Jack Glenn, Florida Home Builders Association, Tallahassee, FL

 

4:00 pm – 5:00 pm            S322

FHBA Meetings

Associates Members/Trades Council

4:00 pm – 5:00 pm            S330-D

FHBA Meetings

Local Presidents Council

 

5:00 pm – 6:00 pm            Show Floor

Celebrate Opening Day

Welcome Reception and Happy Hour in the Hall

 

5:00 pm – 8:00 pm            Blue Martini Lounge at The Mall at Millenia

American Institute of Building Design

Design & Building Industry Mixer (tickets required)

 

6:00 pm – 8:00 pm           5136 Belleville Ave, Belle Isle, FL 32812

New Southern Home VIP Reception

Tour the New Southern Home built by NWC Construction Inc. A bus will leave entrance of South Hall B1 at 5:30 pm and return at 8:30 pm with drop off locations at the Rosen Centre Hotel and the Orange County Convention Center (limited seating).

 

6:30 pm – 9:30 pm            3875 S. Kirkman Rd, Orlando, FL 32811

Future Builders of America Fund-Raising Dinner at Ruby Tuesday

Help a great cause and enjoy a time of fun, fellowship and food with your friends at this fund-raising event for FHBA’s Future Builders of America program. Come to the Ruby Tuesday at 3875 S. Kirkman Road in Orlando and 20 percent of your meal charge is donated to the FBA. There’s also a Corn Hole Tournament with a ton of prizes, including a top prize of a stainless steel table-top gas grill. If you’re going on the New Southern Home tour earlier in the evening, the bus will drop you off at Ruby Tuesday.

Host: Michelle Delaney, Chair, Future Builders of America


Friday, July 12                    Show Hours: 9:00 am – 4:00 pm

 

7:30 am – 9:30 am            S230-D

Continuing Education $

“Green Building Made Simple”
This class will explain the construction practices of green building, including energy efficiency, indoor air quality, resource efficiency, and material selections. Participants will learn how to build homes using green building guidelines; about new technologies and advanced construction materials; how to construct homes that use less energy and water and how to select materials that contribute to improved indoor air quality.

Provider No. 0000916, Course #0008612, CEUs: 2 Hours (Includes 2 hours of General)
Speaker: Drew Smith, LEED AP,  Two Trails, Sarasota, FL

 

8:00 am – 9:00 am            S330-EFG

Sales Academy Day $

Opening Session

“SALES LEADERSHIP BY THE NUMBERS”

Is each and every member of your sales team selling at least 1 new home per week consistently? If not, this is the program for you. Learn the formula for success from the only Sales and Marketing Management Consultant and trainer who still walks in your shoes daily! If she can do this for multiple builders at one time, you can master this too for your team.

Speaker: Kimberly Mackey, New Home Solutions, Tampa, FL

 

8:00 am – 9:30 am            S320-E

Architecture/Design

“Model Home Merchandising for Today’s Changing Buyer”

Since the slowdown in 2008 there have been many changes in how today’s models are being merchandised. From color execution, home finishes to furniture styles we will discuss what the new buyers are responding to. You will learn how to merchandise for multiple demographics in a single model home park or if you are building a multiple model home park what techniques are being used to address each demographics’s needs.

Speaker(s): Kay Green, Kay Green Design, Inc., Orlando, FL; and Jerry Collin, Kay Green Design, Inc., Orlando, FL

 

8:00 am – 9:30 am            S320-F

Business Management

“Customer Service for Home Builders”

High-performance organizations know that proactive customer service is a strategic advantage. Customer service helps you close sales and, more importantly, generate referral business.

In this workshop you will:

  • Define a vision of customer service
  • Recognize the customer experience
  • Enhance your customer service skills
  • Find out what really annoys buyers
  • Understand the resources you need to implement customer service

The goal is for you to leave the workshop with a plan for managing the customer experience.

(Good for local HBAs EOs)

Speaker: Robert Wicker, RedOak Training & Development, Tallahassee, FL


8:00 am – 9:30 am            S320-G

Community Development, Codes and Construction

“OSHA Safety in the Residential/Home Building Industry”

This class will focus on the management of workplace safety and health for the residential construction industry. Information on how to develop and implement an effective safety and health management system will be presented and discussed along with OSHA’s Focus Four inspection emphasis, targeting hazards and violations associated with worker exposures to potential falls, struck-by, caught-in, and electrical hazards.

Speaker: Pat Stark, USF SafetyFlorida Consultation Program, Tampa, FL


8:00 am – 9:30 am            S320-H

Green Building and Sustainable Practices

“Full Price for Every Sale Every Time”

Full price for new homes has little to do with costs plus margin. It has everything to do with your customers’ perception of the value you offer compared with your competitors.

Proving your quality helps. Building Green helps. This seminar will provide the real answer.

Speakers: Bill Webb, Bill Webb, MIRM, LLC, Amelia Island, FL and Chris Kulp, CMP

 

8:00 am – 12:00 pm          Salon 13 (Rosen Centre)

FHBA Meetings

Executive Officers Council


8:30 am – 4:00 pm            S329

The Energy & Environmental Building Alliance (EEBA) $

“Houses That Work for Existing Homes – Remodeling for Energy Efficiency”
This session explores cost-effective opportunities to implement energy efficient and high performance technologies, strategies and processes into remodeling projects for existing homes. The fundamentals of building science - air, heat and moisture flow – will be applied to help participants understand how the elements of a house all work together as a system and how this knowledge can be used by remodelers to reduce risks and find the most cost-effective energy improvements for individual homes.

9:00 am – 10:00 am

Sales Academy Day $: Choose from one of two programs in the Sales or MarketingTrack

 

Sales Track                          S330-A                 

“ENGAGE AND CONNECT

1.Learn to develop a clear picture of your customer's “solution image.”

2.Demonstrate how your product fits that image.

3.Develop a strong connection to gain information to understand your buyer.

Speaker: Bill Herring, The Herring Institute, Ft. Myers, FL

 

Marketing Track               S330-B

“$ECRETS OF SELLING MORE HOMES WITH FACEBOOK”

Tired of hearing about how “social media” and Facebook should be making you more money? Have absolutely no idea what everyone is talking about? Spending time in social media but not really seeing any results, or increased commissions? Well, that’s all about to change. If you are ready to make the move to increased leads, increased referrals and increased sales, this class is for you (this session is not for the feeble).

Speaker: Jared Weggeland, Southern Homes, Lakeland, FL

 

9:00 am – 11:00 am          S230-E

Masonry Association of Florida, Inc.

Masonry Lab


10:00 am – 11:00 am        S230-E

Masonry Association of Florida, Inc.

ProMasonry Meeting

 

10:00 am – 11:00 am        S230-H

FHBA Meetings

Political Action Committee Trustees

 

10:00 am – 11:00 am

Sales Academy Day $: Choose from one of two programs in the Sales or Marketing Track

 

Sales Track                          S330-A                 

“NEW HOME SALES: MASTER THE CLOSE”

“The New Generation” of New Home Sales Trainer, Master Salesperson and Closer, Christine Hamilton will demonstrate proven techniques to consistently close more sales today!

Hamilton has Real-world experience as a front-line New Home Sales Professional and VP Sales & Marketing for a national homebuilder.

Engaging and energetic, Hamilton leads by example in “How to be a more Effective Sales PROfessional and Closer.” This is a must attend workshop for everyone in the home building industry who wants to become a “KILLER CLOSER”.

Speaker: Christine Hamilton, $ales Power Solutions, Sacramento, CA

 

Marketing Track               S330-B

“GENERATIONAL MARKETING: DO IT AND GET MORE SALES” (Program highlights 55+ Consumers)
Your advertising dollars are precious. Get the most for your money by understanding the importance of and how to effectively target prospects through Generational Marketing. This comprehensive segment brought back by popular demand is led by Robyn Bonaquist, founder of B-Squared Advertising, and takes a hard look at the various generations you are likely targeting: Silent Generation, Baby Boomers, Generation X and Y.

Speaker: Robyn Bonaquist, B2 Advertising, Naples, FL

 

10:00 am – 11:30 am        S320-E

Architecture/Design

“2013 Home Design – Emerging Needs and Must-Haves to Sell to Today’s Buyers”

Today’s home designs are smarter – and must appeal to new types of buyers. Floor Plan layouts, buyer preferences, lifestyle needs and exterior elevations across many buyer demographics like Gen Y , Gen X, Boomers – and  including the escalating  demands of single women buyers – all factor into home designs that lead the competition. Learn the latest trends in Architecture, Interiors, Kitchens and Baths and Exterior Living Spaces that respond to consumer preferences with functional floor plans, design features that sell and innovative new ideas that appeal to today’s buyers.

Speakers: Tony Weremeichik, CPBD, AIBD, CGP, Canin Associates, Orlando, FL; Nadine Avola, Canin Associates, Orlando, FL; Lisa Dilts, Compspring, Orlando, FL; Troy Beasley, Beasley & Henley Interior Design, Winter Park, FL; and Stephanie Henley, Beasley & Henley Interior Design, Winter Park, FL

 

Friday, July 12                    Show Hours: 9:00 am – 4:00 pm

 

10:00 am – 11:30 am        S320-F

Business Management

“Get Paid for Your Time – Estimating, Bidding and Pre-Construction”

Increased government regulations, more challenging designs, more complicated construction methods, green building practices and an overwhelming selection of products from which to choose create considerably more time to get a project from an idea to actual construction. Most professionals think all of the work in the pre-construction phase (commonly referred to as estimating) is done complimentary and the payoff occurs once construction starts.

Speaker: Marion McGrath, REMODology, LLC, Winter Park, FL


10:00 am – 11:30 am        S320-G

Codes and Construction

“Infrared Basics, Business and the Opportunity”

A contractor’s journey from considering infrared to actually starting an infrared business: this course will include the basics on energy evaluations, moisture, electrical and HVAC including a sampling of other opportunities thermal imaging may offer. The following topics will be covered: the science of it, how to choose an infrared camera and how to remove the mystery between all the different models. There will be a small camera lab for hands on experience for those wishing to bring their cameras or utilize our limited number of demo units.

Speaker: Peter Hopkins, Level III Thermographer, United Infrared, Inc., Bonsall, CA


10:00 am -11:30 am         S330-C

Community Development (Program highlights 55+ Consumers)

“Boomer Tipping Point: Sell More Active Adult Homes with New FHA Purchase Program”

During this session, we will share how an experienced 50+ builder used this innovative financing to increase his company’s target audience, thus creating sales that were measurable substantial and incremental over time. Learn what fears Boomers have that may be preventing them from signing the contract – despite their clear aspirations to live in your community. Finally, you will discover how the new FHA program can solve common problems for your potential buyers, including permitting buyers to purchase your home before selling their departure home enabling buyers to release purchase home for a more realistic sales price and allowing buyers to buy at a higher price point with the upgrades they desire.

Speaker: Ann Marie Harrison, Security 1 Lending, Dublin, Ohio

 

10:00 am – 11:30 am        S320-H

Green Building and Sustainable Practices

“What Makes the New Southern Home Green?”

The New Southern Home is a real-world laboratory demonstrating best builder practices, concepts, materials, designs, energy efficiency, green building and construction techniques. Stop by to learn about products, processes and strategies that can be replicated or adapted for housing built anywhere and in any price range. This official show home of the SEBC is produced and sponsored by the Florida Home Builders Association. Ultimately, the mission of the New Southern Home is two-fold: to celebrate innovative and creative architecture, building and interior design, and to educate. Industry suppliers and community members will all join forces in support of the project.

Speaker(s): Drew Smith, LEED, AP, Two Trails, Sarasota, FL; and Nathan Cross, NWC Construction, Inc., Orlando, FL

 

10:00 am – 12:00 pm       S230-D

Continuing Education $

“Residential Energy Code for Compliance in the 2010 FBC-Energy”
The 2010 FBC-Energy is the first Florida energy code based on the International Energy Conservation Code. The IECC contains many of the same requirements found in the previous Florida code, but are listed and organized in a different manner. Additionally, there are many new provisions as well as Florida provisions that migrated as part of the consolidation. This course reviews the Residential changes and updates to allow Florida Builders to comply with this code better.

Provider No. 0000916, Course# 0609761; CEUs: 2 Hours (Includes 2 hours of General)
Speaker: Arlene Stewart, AZS Consulting, Gainesville, FL; and Roxanne Greeson, Southeast Energy Efficiency Alliance, Atlanta, GA

 

11:00 am – 12:00 pm       S230-E

Masonry Association of Florida, Inc.

Florida Masonry Market Report – Sponsor this event

11:00 am – 12:00 pm       S330-D

FHBA Meetings

Large-Volume Builders Legislative Action Council

11:00 am – 12:00 pm       S322

FHBA Meetings

Past Presidents/Past Second Vice Presidents Council

 

11:00 am – 1:00 pm          S330-EFG

Sales Academy Day $: Sales Rally and Luncheon Program

“WHAT DOESN'T KILL YOU MAKES YOU STRONGER”

You've survived and NOW it’s time to CASH IN and turn your resilience into dollars. Main event, powerhouse speakers John Palumbo and Roland Nairnsay take the stage and go way beyond the basic fundamentals of New Home Sales. Learn how to connect emotionally with your customers, discover

proven closing and follow up strategies, and uncover the hidden secrets used by today’s sales masters to start making the BIG money NOW.

Speakers: John Palumbo, MIRM, CSP, The Sterling Group, Jacksonville, FL; Roland Nairnsay, CSP of Miami, FL

 

12:00 pm – 3:00 pm         Show Floor

Designated Show Floor Hours – Visit with our Vendors in the Exhibit Hall

 

12:00 pm – 12:45 pm       S331-BCD

Masonry Association of Florida, Inc.

MAF Lunch – Sponsor this event


Friday, July 12                    Show Hours: 9:00 am – 4:00 pm

12:00 pm – 1:00 pm

55+ Consumers Lounge

Luncheon/Q&A Session with Security 1 Lending

 

1:00 pm – 4:00 pm            S330-H

Masonry Association of Florida, Inc.

MAF Annual Board Meeting – All MAF Committees to report during annual meetings

 

2:00 pm – 3:00 pm            Show Floor

Continuing Education $

 (Program located on the Trade Show Floor in Demonstration Stage Arena)
“Florida Laws and Rules”

This course will provide the students with an understanding of the “Laws and Rules for all classes of Contractors and Building Department Personnel” that exist within the Florida Statutes and Rules of the Department of Business and Professional Regulation.
Provider No. 0000916, Course#0608296; CEUs: 1 Hour (Includes 1 hour of Laws and Rules)
Speaker:
Benjamin B. Bush, Gardner, Bist, Wiener, Wadsworth, Bowden, Bush, Dee, LaVia & Wright, P.A., Tallahassee, Florida


2:00 pm – 5:00 pm            S230-FG

FHBA Meetings

Governmental Affairs Committee/Legislative Issues Forum

3:00 pm – 4:00 pm            S322

FHBA Meetings

Hall of Fame Board of Governors

 

3:00 pm – 4:00 pm            S330-EFG

Sales Academy Day $: Q&A with your Sales Academy Speakers

After a brief visit to the show floor re-join your group and have a lively Q&A session with all of the Sales Academy Speakers along with a coffee and dessert break. During your visit to Expo Hall, take part in the FSMC’s Scavenger Hunt and bring back your completed forms to enter to win one of many prizes during the dessert reception and Q&A.

 

3:00 pm – 4:30 pm            S320-E

Architecture/Design

“90 Design Ideas in 90 Minutes”

This is a fast-paced program, featuring industry-leading architects, designers and planners who will share easy-to-implement design ideas that you can use to update elevations, renew floor plans, attract customers, animate streetscapes and develop dynamic neighborhoods. Using a wide array of drawings

and photos, ten speakers will showcase the latest design trends, products and strategies to capture your buyers' attention and make the sale.

Speakers: Joe Quartarone, Bay Colony Wine Cellars, Naples, FL; Karrie Hodge, The Sherwin-Williams Company, Cleveland, OH; Krista Agapito, S&W Kitchens, Winter Park, FL; Robyn Bonaquist, B-Squared Advertising, Naples, FL; Deryl Patterson, AIA, BSB Design, Jacksonville, FL; Troy Beasley, Beasley & Henley Interior Design, Winter Park, FL; Drew Smith, Two Trails, Sarasota, FL; and Stacey Antonakos-Perez, Highland Homes, Lakeland, FL

 

3:00 pm – 4:30 pm            S320-H

Green Building and Sustainable Practices

“U.S. Department of Energy (DOE) Challenge Home Program: Zero Net-Energy Ready Homes Training”

It’s been five years since the current housing industry slow-down began. As time marches on, it’s become increasingly clear the recovery process will be extremely slow. During this difficult business climate, the DOE Challenge Home offers leading builders a timely solution for differentiating their product from the existing homes as well as minimum code new homes.

Speakers(s): Sam Rashkin, U.S. Department of Energy Chief Architect, U.S. Department of Energy, Florida Solar Energy Center, Cocoa, FL; and Jamie Lyons, Research Engineer, Newport Partners LLC, Davidsonville, MD

 

Friday, July 12                    Show Hours: 9:00 am – 4:00 pm

 

3:00 pm – 4:30 pm            S330-B

Marketing

“The Role of the Brand Ambassador and How to Get Them to Engage”

From realtors and current home owners to potential home buyers, the power packed session will teach attendees how to create customers for life. This program will showcase vivid examples of home builders who have been successful in the area of self-service information and will show you how to get your customers creating and sharing content about your homes to help you sell more.

Speaker: Kelly Bosetti, MIRM, CMP, CSP, CEA Marketing Group, Clearwater, FL

 

3:00 pm – 4:30 pm            S330-A

Sales

“Grow Your Business with Email and Social Media: Simple Marketing Strategies for Small Business”

This workshop is designed to give small business and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media. Topics include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your message and offers. We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time and money. Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project. This class is best suited for the beginners in online marketing. We will touch on Facebook, LinkedIn, Twitter and other social media, using images for high impact and cover the importance of mobile-friendly content.

Speaker: Ken Countess, The Countess Group - Marketing and Communications, Longwood, FL


3:30 pm – 5:30 pm            S230-D

Continuing Education $

“Understanding Building Science for Builders”

This course is designed to help builders understand the nuances of building science that impact the quality of their construction. The purpose is to help reduce callbacks, liability and moisture issues through a thorough examination of the way nature affects the home. This course will overview the basic purposes of our homes, a brief history of how building has evolved and how the green and energy efficiency movement is impacting building.
Provider No. 0000916, Course#TBD; CEUs: 2 Hour (Includes 2 hours of General)
Speaker : Scott Ranck, Energy Rater I, Florida Public Utilities Company, Valrico, FL


5:00 pm – 6:00 pm

FHBA Meetings -  Room S220FG

Florida Home Builders-Political Action Committee (FHB-PAC)

Housing Champions Fund-Raising Event

FHB-PAC has an important mission… to elect champions for housing to the Florida Legislature… men and women who will fight for a streamlined regulatory environment in which our members can build more affordably. You can help the cause by participating in this fund-raising event which will be attended by key legislators who have supported housing over the years. Donation levels start at $50 and go to $1,000… so plan to attend this event, bring your check, and show your commitment to the political action goals of the Florida home building industry.

Contributions to the Florida Home Builders Political Action Committee (FHB PAC) are political contributions and are non-deductible as a business expense for Federal Income Tax purposes.

 

7:30 pm – 11:00 pm         Rosen Centre

Friday Night Frivolity – Italian Style!

Wine tasting, food pairing, bocce ball tournament

 

Saturday, July 13               Show Hours: 9:00 am – 3:00 pm

 

7:30 am – 11:30 am          S230-D

Continuing Education/Home Inspector License $

Mitigation Techniques, Inspections and  DFS/OIR FORM B1-1802

This course will provide the students with an understanding of the “Mitigation Techniques and Inspections practices” that exist within the 2010 Florida Building Code and the Inspection and completion of the DFS/OIR Form B1-1802. (Home Inspectors test given at end of class).

Provider No. 0000916, Course #0609150; CEU: 3 Hours (Includes 1 hour of Wind Mitigation a Methodologies and 2 hours of General)

Speaker: Jack Glenn, Florida Home Builders Association, Tallahassee, FL

 

8:00 am – 9:00 am

FHBA Meetings

Area Caucuses


Area I: S230-H

Area II: S330-B

Area III: S329

Area IV: S322

Area V: S320-A

Area VI: S228

Area VII: S330-EFG


8:00 am – 9:30 am            S320-E

Architecture /Design

“Four Great Reasons: How 30 Minutes Can Help You Sell More Homes”

Did you know there is a new approach to marketing model homes and that return on emotion always leads to return on investment? In 90 minutes, our highly experienced team of professionals can provide an exciting visual, educational, interactive and trend-forward demonstration that will help builders sell more homes! What a builder’s sales staff knows about trends and lifestyle could help close the next sale. Our program visually introduces family experiences which sells homes and will help educate builders on how to move people from dreaming to purchasing a new home – teach is the new sell!

This unique program leverages industry experience, design talents and trend expertise to introduce such specifics as:

  1. 1. COLOR EXPERTISE – Buying groups react differently to color. Our color research is the most comprehensive in the industry and the latest color palettes are targeted to a builder’s demographic, not personal taste.
  2. 2.GENERATIONAL EXPERTISE – We have teamed with generational experts for uncompromised knowledge of potential buyers that is then demonstrated in how a builder should merchandise a model home from Gen NOW to Zoomers.
  3. 3.CONSUMER EXPERTISE – We know that the decision maker in 9 out of 10 home purchases is the woman and we are experts in demonstrating what women want in their retail experience of purchasing a home!
  4. 4.RETAIL EXPERTISE – Our program demonstrates how to create emotional retail environments that act as a “silent salesperson,” keeping the potential buyer engaged in the model home longer. Plus, we will share the latest trends information from all the recent industry trade shows that will give a builder’s design center and sales people confidence to promote and sell what is “in” and, most importantly, that they don’t promote what is “out.”

Speakers: Joe Duffus, BUILDERS DESIGN, Gaithersburg, MD; and Jessica Sauble, Director of Design, Trends Expert

 

Saturday, July 13               Show Hours: 9:00 am – 3:00 pm

 

8:00 am – 9:30 am            S320-F

Business Management

“Professionalism – It is for Everyone”

This seminar will include how appearance, communication and body language can indicate each individual’s approach to their profession. It will provide your participants the opportunity to learn that as a professional their effectiveness is determined by their level of dedication to the job, their attitude, what goals they have for the future (personal and professional). This presentation will guide them in determining what changes they must incorporate in their lives to propel them to the level of professionalism that is expected of them in their job and that they desire.

The importance for you and your staff to be top level in their approach to their profession is certainly well understood. It is important for everyone to have a positive attitude and be a team player.

In this seminar your participants will learn:

  • Real meaning of professionalism and why it works.
  • Communication skills, how to make them better
  • Characteristics and attributes of a professional
  • How attitude and appearance make a difference
  • Meaning of being a Team Member
  • Skills to gain and maintain life balance

Speaker: Margaret Martin, Martin & Associates, Clearwater, FL

 

8:00 am – 9:30 am            S330-A

Sales/Marketing

“Supercharging Facebook & Email Marketing for Small Business, Non-Profits and Entrepreneurs”

If you’re like most business owners, finding innovative, cost-effective ways to stay ahead of your competition are always on your mind. You want to get the maximum exposure out of your marketing efforts without breaking your budget. Join us for an informative, fast-moving seminar on the Power of Email Marketing and Facebook Marketing, the best tools available for small businesses today and relied upon millions of businesses across the country. You’ll learn how to integrate email marketing with one of the most powerful social media tools – quickly and easily.

Speaker: Ken Countess, The Countess Group - Marketing and Communications, Longwood, FL


8:30 am                                Show Floor

Masonry Association of Florida, Inc.

Apprentice Competition


9:00 am – 10:00 am          S322

FHBA Meetings

Bylaws/Resolutions Committee

9:00 am – 12:00pam        S330-D

FHBA Meetings

Executive Officers Council

 

10:00 am                              Show Floor

Masonry Association of Florida, Inc.

Fastest Trowel Competition

 

10:00 am – 11:30 am        S320-E

Architecture/Design/Community Planning (Program highlights 55+ Consumers)

“Global Home Design, It’s Not a Niche, It’s a Mindset.”

This session will be about the $82.5 billion spent on housing in 2012 in the US by the international market.  It will discuss who these buyers are? What their differences in housing styles and plans are? What they are looking for? The session will have visual components with sample architectural plans and product photos.

Speaker: Susan P. Berry, ASID, CPBD, Classical Home Design, Inc., Maitland, FL

 

10:00 am – 11:30 am        S320-F

Business Management

“The Power of Persuasion”

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests?

Persuasion is not just an art, it’s a science, and there are proven techniques for moving people in your direction. Topics in this workshop include:

  • Help people make quick, non-analytical decision
  • Effectively communicate with prospects, clients and family
  • Create change by using intentional influence
  • How to get people to say “YES”

Persuasion is the single most important business and personal skill. Attendees will leave this workshop with a better understanding of how persuasion works and practical techniques for persuading others.

Speaker: Robert Wicker, RedOak Training & Development, Tallahassee, FL

 

10:00 am – 11:30 am        S330-A

Sales/Marketing

“Every Contractor Can Use the Internet to Generate Profits”

This presentation will focus on increasing internet visibility and using online marketing to generate sales. From how website designs can help create consumer interest that results in sales, to search engine optimization (SEO) which is the process of organically generating valuable traffic to a website. He will discuss how certain searches will result in sales where others do not. This seminar will also explain how to generate new business by creating a presence in the internet away from the company website through online PR, internet news syndication and social media. Learn how to use the various social media platforms as a marketing tool, such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and Google +. And, get advice on how to be effective in the sharing of information and the best way to connect with a target audience.

Speaker: Chuck Nelms, Strategic Media, Inc., Clearwater, FL 

 

10:00 am – 12:00 pm       S230-H

FHBA Meetings

Executive Committee


10: 00 am - 11:00 am       SHOW FLOOR

(This CEU program takes place on Demo Stage on the Show Floor)

 “Workers Compensation”
This course is a general review of the workers’ compensation law including contractor/ subcontractor issues, job safety, duties and the responsibilities of the owner.

Provider No. 0000916, Course #0000135; CEU: 1 Hour (Includes 1 Hour of Workers Comp)
Speaker: Michelle Delaney, The Page Insurance Company, Deland, FL

11:00 am - Noon      SHOW FLOOR

 

“Jobsite Safety”
This course explains the OSHA regulations for the residential and light commercial builder.

Provider No. 0000916, Course# 0000151; CEUs: 1 Hour (Includes 1 hour of Work Place Safety)
Speaker:  Joan Spencer, U.S. Department of Labor – OSHA, Deland, FL

11:00 am – 12:00 pm       S230-D

Continuing Education $

“Business Planning for the Future”
Do you get the same excitement out of running your business as you thought you would when you started it?  Does it provide the income you expected or need? What about the hours worked and your quality of life? What if your business suddenly encountered the opportunity to grow sales by 20% or more?  Do you have a source for new employees or the tools and processes in place to effectively absorb the additional work requirements… and maintain your margins? Change is more frequently impacting your business every day. Is it being proactively used to your advantage or are you more reactively a victim of it? Learn the solutions to these frustrating issues and others you may choose to share at this unique workshop designed to help business owners find answers to complex business problems through the improved use of effective and simple to use business tools and processes that can significantly impact the administration of your company’s growth and success.

Provider No. 0003208/8193, Course# 0008553; ECLB #0007382 CEUs: 1 Hour (Includes 1 hour of Business Practices)

Speaker: Joe Pfeiffer,The Continuing Education Academy, Fort Myers, FL

 

11:30 am – 12:30 pm       S320-G

Continuing Education/Home Inspector License $

“Professional Practice Course”

Presented by the Florida Association of Building Inspectors, this 1 hour class is a required class for completing the 14 hour continuing education course designed for licensed home inspectors that must comply with Florida state requirements. The course covers the following components as per the Florida Statues:

  • Structure
  • Roof Covering
  • Interior components
  • Exterior components
  • HVAC System
  • Electrical System
  • Plumbing System
  • Site conditions

Speaker: TBA by the Florida Association of Building Inspectors                                                                   

 

12:00 pm                              S331-BCD

Masonry Association of Florida, Inc.

Awards Luncheon - Ticketed event

 

12:00 pm – 1:00 pm         S230-D

Continuing Education $

“Radon Training”

This course will provide the students with an understanding of the “Active and Passive Radon Construction Principles and Practices” that exist within the Florida Statutes, Rules of the Department of Health and the Florida Building Code for all classes of Contractors and Building Department Personnel.

Provider: BOAF-FHBA Construction Training, Provider No. 0004764, Course #0608241 CEUs: 1 Hour (Includes 1 hour of General)

Speaker: Dave Carter, Consulting Engineers, LLC, Winter Haven, FL

 

2:00 pm – 3:00 pm            S320-G

Continuing Education/Home Inspector License $

“Report Writing Course”

Presented by the Florida Association of Building Inspectors, this 1 hour class is a required class for completing the 14 hour continuing education course designed for licensed home inspectors that must comply with Florida state requirements. The course covers the following components as per the Florida Statues:

  • Structure
  • Roof Covering
  • Interior components
  • Exterior components
  • HVAC System
  • Electrical System
  • Plumbing System
  • Site conditions

 

Speaker: TBA by the Florida Association of Building Inspectors

 

2:00 pm – 4:00 pm            S230-FG

FHBA Meetings

FHBA Board of Directors

 

3:00 pm – 5:00 pm            S230-D

Continuing Education $

“Everything You Need to Know to Deal with DBPR”
This course will explain what jurisdiction the Department of Business and Professional Regulation has over construction contractors and the professional responsibilities of construction contractors. Information on the disciplinary process, unlicensed activity, and the Florida Homeowners Construction Recovery Fund will be provided.

Provider No. 0000916, Course# 0008614; CEUs: 2 Hours (Includes 2 hours of Business Practices)
Speaker: Kyle Christopher, Department of Business and Professional Regulations, Tallahassee, FL 

 
 

6:00 pm – 10:00 pm         Rosen Centre, Junior Ballroom FG

34th Annual Aurora Awards

Cocktail Reception followed by dinner and awards ceremony

 

6:30 pm                                Rosen Centre

 Masonry Association of Florida, Inc.

 MAF Cocktail Reception

 

7:00 pm                                Rosen Centre

 Masonry Association of Florida, Inc.

MAF Annual Masonry Excellence & Industry Recognition Awards Banquet


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